Assignment: Point of sale display

Brief#1

“To create images which will be used within a campaign for a supermarket, to package and promote a range of seasonal foods. Create an illustration of fruit or vegetables. One illustration for each of the ranges:

  • Summer
  • Autumn

Your images should be objective and based upon direct observation. For each range you may choose an individual piece, dissected or partly sliced sections, or create a group of several pieces.”

I started by trying some different brushes to try and achieve the looks of fresh, vibrant looking fruit.

Below is my first attempt, using an acrylic brush:

Initially, I liked the look of this, but after reflecting on the brief, I felt it looked a little dark, and it was quite hard to achieve the colours in the fruit using these brushes. I decided then to try and create the fruit in Illustrator. I thought this might be easier to develop a mass of fruit with bright colours.

See below my final point of sale illustration for Summer:

Final Illustration for “Summer”

After I was happy with my process, I went ahead and created my point of sale illustration for Autumn using the same methods.

I am quite happy how these have rendered. I think the fruit in the Summer illustration is nice and eye-catching, whereas the vegetables in the Autumn illustration look more rustic and earthy.

Brief#2

“Then create separate images for Summer and Autumn that reflect both the produce you previously selected and aspects of the season itself. There are no limitations in terms of content – you can include other objects, a place, patterns, people or a combination of these.”

I decided to change the style slightly for this illustration and use watercolour. I wanted to create a scene of a summer lunch with fruit and refreshments all on a table. Never really using watercolours before I struggled slightly here but thought it was the right direction for this particular illustration.

Below was my first attempt followed by my final illustrations:

Water Colour Illustration
Initial Sketch

Conclusion:

I enjoyed this assignment and felt that each illustration uses good colour to present the food. Having never worked with watercolours before I found this to be quite testing and hard to manipulate the colour into working together. I did have other sketches for my final illustrations, but unfortunately, they got lost, so I was not able to show my process to its full extent. I have also logged to organise my time a little better as I did fall a little behind in the final assignment.